A goal is something we aim to achieve, an end result. |
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An objective is a deliverable, it is measurable and within a timeframe. For example $23m by year end, 10 sales meetings per month or 90% staff utilisation per month. |
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This is how we are going to achieve our goals, these are what we should do. For example implement a quality review process, add extra product functionality or increase product marketing in a specific vertical sector. |
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Plans are specific elements of the strategy. They are what we are going to do in the short term (next 30 days) to move the strategy on. |
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Actions are day to day activities and are specific details of a plan. |
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