A goal is something we aim to achieve, an end result.
For example quality service, market leadership, number one sales person or employer of choice.

Our goals are our motivation.

An objective is a deliverable, it is measurable and within a timeframe. For example $23m by year end, 10 sales meetings per month or 90% staff utilisation per month.

Objectives support goals.

This is how we are going to achieve our goals, these are what we should do. For example implement a quality review process, add extra product functionality or increase product marketing in a specific vertical sector.

Strategies support Objectives.

Plans are specific elements of the strategy. They are what we are going to do in the short term (next 30 days) to move the strategy on.
For example select a marketing agency by the end of October or complete the product specification by October.

Plans support Strategies.

Actions are day to day activities and are specific details of a plan.
For example ring Bill at Alpha Marketing Services.

Actions support Plans.

gospaplanning.com gospaplanning.com


The total cost will be a reflection of how far into the organisation you intend to "cascade" the process.

The minimum you should achieve in the first instance is:


Regardless of size or company, the top two layers of management should have written and agreed their GOSPAs within 30 days of the start of a new fiscal year.


Each month every GOSPA, particularly Objectives, are reviewed with each individual manager.


Monthly executive reporting to be implemented.


Individual's Objectives to be used as part of the annual performance review process.

GOSPA Training starts from £750 plus £250 per attendee. Management mentoring and consultancy is also avaliable at realistic rates.

GOSPA can be tailored to maximise performance and accelerate change in organisations both large and small. Our extensive experience and consultative style will benefit every level of your operation.
Please call us to discuss how we can help - see the "Contact Us" page for our details.


Gospa - is a registered trademark